For his intervention at Pinacoteca Agnelli in Turin, Paul Pfeiffer created Vitruvian Figure (Juventus) in collaboration with Juventus. The work features an immersive sound installation and a large-format image, displayed on billboards at two distinct points along the Pista 500.

Since the 1990s, Paul Pfeiffer has developed a highly interdisciplinary artistic practice, encompassing video, photography, sound, installation, and sculpture. A central theme of his work is the exploration of moments intended for a mass audience, such as sporting and religious events, concerts, and television game shows, often leading to questions of spectacle, belonging, and difference. Pfeiffer analyzes not only the experience of the live event, when stadiums fill with fans, but also its extension through media broadcasting, which allows it to reach millions of people. In these moments, the notion of the individual is suspended, for both the spectator and the star, albeit in opposing ways: while celebrity is elevated and isolated from the rest, the spectator merges with the mass, merging with the crowd to become part of a greater whole.

With Vitruvian Figure (Juventus), Pfeiffer continues his decades-long investigation of collective behavior and spectacle, while responding to the specific history of the city and the Lingotto, a site linked to performance, speed, and the production of objects for mass consumption and desire. His incisive work engages audiences on both intellectual and visceral levels, revealing how the architecture of gathering spaces shapes our cultural identity and the ways we relate to one another.

www.pinacoteca-agnelli.it/collezione/paul-pfeiffer-vitruvian-figure-juventus